Video - Tanzania Shamba Shape Up - WP 2.2.2
- May 10, 2019, 9:33 a.m.
The H2020_Insurance Agricultural Demonstrator focuses on developing climate services that contribute to the implementation of nationwide micro-insurance schemes for smallholder farmers in Tanzania. In order to promote outreach and end-user engagement, PIK have disseminated their work in Eastern Africa via organizing and conducting a TV episode on climate change and insurance solutions for a local TV show that informs farmers about how to improve their agronomic practices in weekly episodes. The TV show - called Shamba Shape Up - is broadcasted in Tanzania, Kenya and Uganda in English and Swahili and has a viewership of 8 million people. In this episode, PIK informed the enormous number of viewers about climate change in Eastern African and the potential for crop insurances specifically for smallholder farmers in the region.